British Airways ready for new challenge on budget long-haul flights

Monday, February 26, 2018

British Airways has now launched a war on low-cost, long-haul airlines by offering its own cost-effective deals to far-flung locales.

The owner of the airline IAG has confronted with rising pressure from airlines that are offering flights to South, the Caribbean and the US for a fraction of the ticket price of British Airways.

British Airways has also struggled to appeal to corporate class customers and has started overhauling its appearance to attract travellers to pay a premium with the airline again.

Last year IAG had launched low-cost long-haul airline Level and it also operates budget long-distance flights via its Irish carrier Aer Lingus.

Its rising efforts come as Norwegian had unveiled its first entrance into South America with one-way flights from London Gatwick to Buenos Aires that commence at £259.90.

This upstart firm has already had massive success with cheaper routes to New York.

Level runs flights from Paris and Barcelona that had been previously underserved by budget long-haul air carriers. The chief executive of IAG, Willie Walsh mentioned that the launch of Level has been ‘fantastic’ for the group as three new airplanes were planned for the airline this year.

UK customers are taking advantage of cheaper flights by travelling to Dublin and also flying with Aer Lingus, its budget carrier that flies to North America from £149 each way.

Ireland had abolished air passenger duty in the year 2014 that helped Dublin attract more routes.

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