British Columbia Celebrates Nature and Culture as a Top Global Tourist Destination

Saturday, September 28, 2024

British Columbia boasts breathtaking natural attractions and vibrant arts and culture experiences, making it a magnet for global tourists. Tourism plays a crucial role in Canada’s economy, creating valuable jobs in communities ranging from bustling urban centers to remote rural areas, including Indigenous regions. In the Lower Mainland, tourism entrepreneurs and businesses are pursuing bold ambitions, and PacifiCan is here to support them.

In celebration of World Tourism Day, the Honourable Harjit S. Sajjan, Minister of Emergency Preparedness and Minister responsible for the Pacific Economic Development Agency of Canada (PacifiCan), announced $1.6 million in funding through PacifiCan’s Tourism Growth Program for seven organizations in the Lower Mainland. This investment will help develop diverse tourism experiences, from arts exhibitions and family-friendly festivals to historic sites highlighting the rich Indigenous heritage of the region.

A key recipient of this funding is Indigenous Tourism BC, which is receiving $350,000. This funding will empower Indigenous communities and businesses with capacity-building workshops and professional content development. By producing compelling videos and photos for social media campaigns and websites, the initiative will drive business growth and promote the extraordinary Indigenous tourism offerings in B.C., while celebrating the cultural diversity of Indigenous communities across the province.

The Vancouver Maritime Museum will receive $250,000 to rejuvenate the St. Roch National Historic Site, its first major update since 1974. The St. Roch, renowned as the first ship to navigate the Northwest Passage from west to east and circumnavigate North America, will feature a new, immersive exhibition that highlights Inuit perspectives and traditional Indigenous navigation techniques. These include star reading, wind patterns, and currents—knowledge passed down through generations.

The Greater Vancouver International Film Festival Society is set to receive $250,000 to create an exciting new event for the 2024 Vancouver International Film Festival. The festival will blend film, music, and creative arts with cutting-edge technology, offering exclusive in-person experiences, interactive live events, and performances by acclaimed filmmakers, boosting attendance from local and international visitors alike.

Additional investments announced today include:

• $205,270 for the Fort Langley Community Improvement Society to revitalize the historic Community Hall
• $201,000 for Nectar Yoga Retreat to enhance its wellness offerings on Bowen Island
• $129,500 for Tourism Burnaby to expand its local Halloween Festival
• $250,000 for Yes Cycle to grow its bicycle and e-scooter rental operations in Vancouver

These investments will strengthen tourism in the Lower Mainland, creating unforgettable experiences and driving economic growth across the region.

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