British Tourism & Travel Show kicks off to tempt group travel organizers and tour operators

 Thursday, March 23, 2023 


The British Tourism & Travel Show kicks off from 22nd March and will conclude this on 23rd March, 2023, bursting with exciting attractions and destinations ready to tempt group travel organisers (GTOs) and coach tour operators with a fantastic group welcome. Lots of exciting things are going on among the 200+ exhibitors. Don’t miss these highlights:

Follow your nose around the show

Visitors to the show can get a real taste of destinations to take their groups to, thanks to the British Tourism & Travel Show’s Food and Drink Trail.

Cleveleymere Lakeside Lodges Lancashire (stand F16) will offer Dirty Duck Gin; Nevis Range (F4) will be giving samples of Great Glen from Scotland’s newest and smallest craft distillery; and Tiffany’s Hotel Blackpool (F16) will have Blackpool Rock gin – infused with real Blackpool rock.

Not a gin fan? Try Rhucello on the Experience Wakefield (B29) stand – a moreish local rhubarb liqueur, which will get you excited for the Rhubarb Festival held every February, just one of the European City of Sculpture’s mesmerising major festivals.

Speaking of moreish, Coast with the Most – Bournemouth, Christchurch & Poole (E9) will have Moores Biscuits, baked in Dorset for 140 years.

And Visit Leicester & Leicestershire (C48) will have one of the most classic British dishes of all time: Brockleby’s authentic Melton Mowbray Pork Pie, still made to a 250-year-old recipe. The traditional “taste” of England through its food and drink experiences is a major groups draw for the destination, perfectly complementing its landscape of woodland and waterways designed for adventure.

Hulk will be a smash hit

The British Ironworks Centre (D48) brings the ultimate selfie opportunity to the show, with a ‘life-size’ sculpture of The Hulk towering over its stand.

He is part of the Ironworks Centre’s mission to build a sculpture using scrap metal from every country in the world, promoting the reuse of scrap metal as the greatest ambassador for recycling.

The Ironworks Centre’s Wendy Faulkner calls the attraction “an eclectic mix of awesomeness, offering visitors of any age an experience like no other.”

She says: “The Hulk is just one example of the incredible sculptures which have been made from items which otherwise would end up in landfill. We are dedicated to raising awareness and reducing the impact waste has on our environment.”

While visitors are getting snaps with The Hulk, they can ask the team about the centre’s free entry for coach operators, unique coach safaris and VIP packages for drivers, as well as its shopping experience.

Catch sight of Nessie

The British Tourism & Travel Show offers a first chance to get a feel for the Loch Ness Centre, launching this spring from Continuum Attractions (C39).

Inverness’s latest attraction will give visitors 500 million years of Loch Ness history, allowing groups to delve deeper into the real places, people, stories, and scientific research that has turned Nessie into an iconic Scottish legend.

The team will be on hand to talk about this new ‘legendary’ attraction, as well as the rest of Contiuum’s portfolio, which includes The Real Mary King’s Close in Edinburgh, York’s Chocolate Story, Spinnaker Tower in Portsmouth, and the official Coronation Street and Emmerdale Village tours.

Trade Manager Mark Smith says: “We’d love for you and your groups to be part of our ongoing story. Please speak to me at the show for more details on how we can work with you to provide your groups with incredible unforgettable experiences.”

Major destinations

Liverpool, Leicester, Birmingham and Wakefield are among those Great British destinations showcasing new offers for groups this year.

First-time exhibitor Check Out Chorley (A29) will promote its itineraries, events and local attractions to groups, which include historic properties, famous markets and outdoor pursuits.

“By order of the Peaky Blinders – we encourage you to come and chat with us,” says The West Midlands, One Region, Many Worlds (D14). The region, another show first-timer, is promoting itself as a place of bold innovation, lively culture and powerful history, fresh from its moment in the international spotlight during the Birmingham 2022 Commonwealth Games.

2023 is another big year for Liverpool, with world-class events including The Open Championship, Liverpool Biennial and Randox Grand National coming up. Biggest of all, in May the city will host the Eurovision Song Contest on behalf of Ukraine. With a global audience of 160 million, there’s a huge opportunity for tour operators to include Liverpool in their itineraries. The Visit Liverpool (A4) team will be on hand to answer any questions about being part of the legacy.

The Belgium Tourist Office of Wallonia (A22) will be at the show promoting many themed breaks to tempt coach operators and GTOs, including battlefields, motorsports, art, gastronomy, mini cruises, spa and alternative city breaks.

Explore the UK with Britain’s Best Guides

Visitors will get the chance to hear from some of the most respected Blue Badge Guides across the two days. A variety of talks will inspire tours and give a taste of what guides can offer groups.

Towns and countries in the heart of England, luxury driver guided tours and London hidden gems are just some of the topics lined up. Expect to hear storytelling, anecdotes, and facts from six professional guides.

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