Brunei launches campaign to boost domestic tourism

Published on : Thursday, November 5, 2020

Brunei’s Minister of Primary Resources and Tourism Haji Ali recently launched a domestic tourism campaign as the country’s inbound tourists have largely decreased during the global COVID-19 pandemic. The campaign has been initiated by the Ministry of Primary Resources and Tourism and the Brunei Tourism Board through the Tourism Development Department.

The campaign is a collaborative effort between the department with hotels, local travel agents, tourism service providers and relevant government agencies. According to the ministry, as of now, a total of 12 tourism agencies, 10 hotels and 26 tourism service providers are offering domestic tourism packages. Minister Ali said in a statement that the Domestic Tourism Campaign is also prepared for the upcoming school holidays in December. He informed that due to COVID-19 related limited travel activities, it is likely that locals will spend their holidays visiting interesting places in the country with their families.

Therefore, with the help of the campaign, authorities are hoping to contribute to the country’s economic growth by encouraging locals and residents to spend locally. The minister also mentioned that the action will also help open up more business opportunities for local entrepreneurs in the fields of agriculture, livestock and fisheries industries, as there would be higher demand for meat products, poultry, fish, seafood, vegetable and the likes in local restaurants.