Published on : Saturday, August 31, 2019
This recent INSTO member – the first in Argentina – attracts the total number of 27 observatories in the global network. Joining INSTO will assist the Tourism Observatory of Buenos Aires to monitor in a better way the environmental and social effects of tourism at the local level. Statistics collected by the observatory will be utilized in strengthening the city’s sustainability of the tourism and help guide policy and decision making.
The Observatory has gone all the way in creating a destination-wide Tourism Intelligence System which has a digital and interactive platform for gathering and visualizing data from a wide range of sources. Through this dynamic tool, which is based on a Big Data Infrastructure, the Observatory is transforming information into helpful knowledge for public as well as private sector, churning out necessary facts and data for planning tourism and management.
“By becoming the latest member of our dynamic INSTO network, the city of Buenos Aires once again demonstrates its commitment to responsible and sustainable tourism,” says UNWTO Secretary-General Zurab Pololikashvili. “Thanks to the pioneering work of the Observatory, Buenos Aires is benefitting from an evidence-based approach to tourism policies and I am confident that our newest member will make a positive contribution to our growing INSTO network.”
Mr. Gonzalo Robredo, President of the Buenos Aires Tourism Board, adds: “By joining the INSTO Network, we reinforce our commitment to maximising the benefits of the tourism activity in the city of Buenos Aires, not only from an economic perspective, but with a focus on the cultural, social and environmental dimensions of tourism. We believe that sustainability is a key to guaranteeing that tourism has a positive impact on local communities while also providing visitors with an authentic tourist experience. ”