Bvlgari Hotels & Resorts signs agreement for first U.S. property

Friday, December 4, 2020

Bvlgari Hotels & Resorts has signed an agreement for a new hotel in Miami Beach that is all set to open in 2024. The new opening will follow the announced projects in Paris, set to open in 2021, Moscow and Rome in 2022 and Tokyo in 2023. The project will bring the Bvlgari Hotels & Resorts Collection to eleven properties, including Milan, London, Dubai, Shanghai, Beijing and Bali.

The property will be located at 100 21st street in Miami Beach, and will be the first ever Bvlgari Hotel in the United States. Situated at the waterfront with beautiful beaches, it is a short walk away from the city’s most vibrant attractions and South Beach’s trendy Ocean Drive. The hotel will offer stunning ocean views just a few steps from the exciting Miami Art Deco district.

The building hosting the Bvlgari Hotel Miami Beach was originally designed as hotel by Miami architect Albert Anis in the late 1950s, as part of the Miami Modern movement in Miami Beach. It is a contributing building located in the National Register Architectural District and was well known as a centre of events and parties for the Hollywood Crowd descending on Miami Beach for the winter.

The design project, which will be curated, like all the other Bvlgari Hotels, by the Milanese architectural firm Antonio Citterio Patricia Viel, will include about 100 rooms, most of them suites, and a full range of luxury facilities including an outdoor swimming pool, a large spa and a fitness centre. Jean-Christophe Babin, Chief Executive, Bvlgari, said in a statement that the company is particularly proud to have secured such an extraordinary location for the new Bvlgari Hotel in Miami Beach.

He mentioned that the hotel will be the first property in the United States which is a key market for the brand, and authorities are delighted to add the vibrant and glamorous Miami Beach to the collection. He also shared that the company is convinced that the Bvlgari Hotel Miami Beach will represent an irresistible Roman Jeweller Hospitality, a unique ultra-luxury experience in the American upscale hotel market.

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