Published on : Friday, January 21, 2022
ASEAN Nations; Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Viet Nam have attended ATF with over 600 excellencies, ministers and tourism leaders of ASEAN Member States, leaders of the World Tourism Organization and ASEAN Tourism Association, and international guests.
Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of Cambodia graced the opening ceremony and presided at the ribbon-cutting of ATF 2022, which took place from 16th to 20th January 2022.
Cambodia is poised to recover their tourism sector amidst this long-drawn pandemic.
As one of the first in-person tourism events in Asia, and in line with the current trend of complementing physical events with a digital experience, National Tourism Organisations (NTOs) who were unable to have a physical presence at ATF 2022 were provided with the opportunity to present to both local and international members of the media.
In their destination updates, ASEAN shared their plans to revitalise their tourism sectors through the safe re-opening of their countries, and a myriad of promotional activities.
Mr. Jae Pil Sho, of Travel Press Korea, an international media attendee, remarked that he was impressed at the fast-testing procedures of the COVID-19 rapid test upon his arrival at the airport.
The Organisers have also provided delegates with a digital platform to organise additional business appointments with industry colleagues who are not able be physically present at TRAVEX, the annual ASEAN leisure travel trade fair showcasing the latest Southeast Asia travel experiences.
Ms. Santika of PT Bintan Resort Cakrawala, one of ATF’s international sellers thoroughly enjoyed the event.
They were welcomed with warm smiles by local ATF representatives who lead us throughout until the ART test results were out… it was a pleasant journey.
Event Organiser MP Singapore has been very helpful and assisted with all the arrangements. All 5 days here was perfect and went smoothly with their assistance.
The Organising Committee has been very responsible to ensure the smooth running of the programme. Kudos to the team with the management of the changes due to the pandemic situation, they still managed it very well.
The hybrid concept is also a fresh experience at ATF, and it boosts their exposure more to buyers that can’t physically attend. It is the first physical event since 2020!
ATF 2022 is hosted by the Ministry Tourism of Cambodia and organised by MP Singapore.