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Camp Responsibly New Zealand tourism new campaign

Monday, December 10, 2018

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Tourism New Zealand has launched a new campaign which makes the tourists aware of their responsibilities in the New Zealand outdoors through iSITE information, free Wi-Fi, online ads and merchandise.

 

 

 

10 new Wi-Fi hotspots have been set up throughout the country and a short video has been included. The video tells tourists about ‘leaving no trace’. A ‘how to camp responsibly’ poster and video has been provided to industry, regional tourism offices and councils to utilize.

 

 

 

Freedom camping is a big issue in Scotland. Most tourists do not pick their litter after camping. Domestic tourists should take responsibility of their land and leave it in pristine conditions.

 

 

 

The responsible camping campaign builds on the Tiaki – Care for New Zealand initiative, which asks visitors to care for people and the environment.

 

 

 

 

Tourism has the ability to enrich New Zealand and the lives of New Zealanders. Stephen England-Hall, tourism NZ chief executive said that they were targeting international tourists after they land.

 

 

 

The campaign is a partnership between the government, Tourism Industry Aotearoa, iSITEs and some rental vehicle providers.

 

 

 

 

As per Graham Brownrigg Destination Rotorua visitor services executive manager iSITEs were perfect to spread the message since more than 1.5 million tourists visit an iSITE in Rotorua each year.

 

 

 

 

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