Campaign launched to attract Indonesian visitors to Macau

Thursday, September 5, 2019

Despite the protests in Hong Kong a campaign has been launched to drive more Indonesian visitors to Macau.
The Macau Government Tourist Office, WebBeds, other prominent Macau hotels like MGM Cotai, Hotel Lisboa have together launched the campaign encouraging the travel agents in Indonesia to book room nights in the enclave by offering incentives like tripling of WebBed reward points and special room rates from August 1 to December 31.

According to Dary Lee, the CEO Asia-Pacific of WebBeds the campaign is a means to increase bookings to Hong Kong. Indonesia is Hong Kong’s seventh largest short haul market (excluding mainland China and Macau), contributing 267,712 arrivals in the first half of this year, a 3.7 percent increase over the same period last year, according to Hong Kong Immigration figures.

This is a strategic campaign with their new partner( the Macau tourism office) to build up a non-traditional source market to Macau. The campaign is designed to raise awareness, over time of what Macau could offer Indonesian travellers. The numbers going to Hong Kong was already strong but not many are visiting Macau or are just making the day trips thinking that Macau was just for gamblers.

They decided to go ahead despite the troubles in Hong Kong as this was not a short-term campaign but a medium to long term plan to get Asians to go beyond their usual places.

MGTO statistics show that Macau received 35.8 million arrivals last year where 71 percent of them were from China and another 18 percent from Hong Kong.

The destination’s efforts to diversify market sources  see Taiwan, South Korea, Japan, the Philippines, Malaysia , the U.S. , Thailand and Indonesia comprising the rest of its top 10 sources last year.

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