Canada 150 lured huge crowd for tourism

Published on : Tuesday, November 28, 2017

Canada 150 lured hugeThis year, Canada observed its 150th birthday. However, it was the tourism industry of Canada that turned out to be the center of attraction.

From one coast to another, tourism operators were planning big events with record crowd and in many cases the figures have surpassed the expectations even before the year comes to an end.

“Double digit increases in every part of the country,” said Gary Howard of the Canadian Automobile Association.

“It’s not just international travellers, primarily it was a lot of Canadians who wanted to see more of their country that they hadn’t seen before.”

Destination Canada, a federal Crown corporation, organized a campaign targeted at millennials in an initiation to encourage a “sense of pride” within the country and establish them as lifetime ambassadors for Canada both in terms of home and abroad. A 16 percent increase in the figures of Canadian millennials who came for vacationing within the country in 2017, as reported by the organization.

Jantine Van Kregten, director of communications for Ottawa Tourism, explained that 150 promotions and advertising of Canada impacted to attract people from other countries, just the way Lonely Planet and the New York Times did by naming Canada as the No. 1 place to visit in 2017.“I think it did lead people to make the decision, out of any year to visit Canada, this is going to be the year. Canada has always been one of those dream destinations for a lot of overseas visitors,” Van Kregten said.

Howard expressed that there was many preparation involved in leading up to Canada 150 and tourism operators were ready.

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