Canada focuses on MICE tourism from Indian tourism market

Tuesday, March 13, 2018


Atlantic CanadaCanada is aggressively focusing to attract MICE tourism from India as in the last year there are around 250,000 Indians visited Canada with a growth of around 18 per cent.



Speaking about the latest development Bardish Chagger, Minister of Small Business and Tourism, Government of Canada said, PM Justin Trudeau is here on his first official state visit.



People to people ties will further develop the relationship between Canada and India. The tourism numbers have further increased from India in 2017.


The tourism in Canada is a CAN$90 billion industry and is the largest service exports.



With a high percentage of youth population, in 2018, Canada is aggressively focusing to tap the millennial segment from India. Also the destination is looking to tap the 55 age plus travellers from India.



The Tourism Department of Canada, Destination Canada is all set to promote the cities and urban tourism in India. Currently the open spaces and wildlife areas are popular amongst the travellers.


Peters said that they have been a little shy in promoting the cities. When people think about Canada they think about the open spaces and the wildlife.



They want to educate the travel trade and the people more about the cities which are vibrant and have so much to explore.



Destination Canada will try and promote experiential tourism in the cities. They know that there is a lot of increasing demand from the Tier II and III cities from India.


They will discuss this with their partners and finalise on the cities of India and Canada.



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