Canada offers significant potential for Irish tourism

Published on : Saturday, June 1, 2019

For tourism, in recent years, the Canadian market has performed powerfully to the island of Ireland. Ireland is at present the seventh most well-known European destination for Canadian travelers, in a rising outbound market. Last year, around 240,000 Canadians came to the island of Ireland, spending about €230 million. And, holiday visitor numbers from Canada have doubled in the last five years – from 72,000 in 2013 to around 165,000 in 2018. Canadian visitors are extremely prized as they are inclined to stay longer, spend more and visit more of the regions of Ireland than the average visitor.

 

Tourism Ireland targets to develop the success of recent years. This spring, the organization undertakes research of the Canadian market, which scrutinized the profile of our current Canadian holidaymakers. Also, it identified the chances and challenges which will drive growth from Canada to Ireland over the coming years.

 

One of the major factors working in our advantage is the number of direct flights from Canada to Ireland. Summer 2019 will witness an estimated 10,627 direct, one-way air seats available each week from Canada to Ireland – from major gateways including Toronto, Montreal, Vancouver, Halifax, Hamilton and Calgary.

 

To quote Alison Metcalfe, Tourism Ireland’s Head of North America, “Canada has performed extremely well for tourism to the island of Ireland in recent years and the future is undoubtedly bright. However, we can’t take this performance for granted; in order to ensure that success continues, we need to adapt and respond to new challenges and opportunities. I am confident that the opportunities identified in our research, and the strategy we will implement as a result, will deliver further growth in Canadian visitor numbers over the coming years.”

 


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