Published on : Tuesday, February 26, 2019
In 2018, national marketing organization of Canada declared a second consecutive record-breaking year with 21.13 million travelers to Canada. Tourism churns out 745,300 jobs in communities all over Canada and contributes an estimated $102.5 billion to the economy. Destination Canada supports this booming sector through inventive, data-driven marketing in the main international markets with industry partners.
“The results released today once again demonstrate that tourism is a key part of the Canadian economy,” said the Honourable Mélanie Joly, Minister of Tourism, Official Languages and La Francophonie. “Canada’s tourism sector creates good jobs and supports middle-class families in every region of the country. Our government is determined to help this sector reach its full potential. That’s why we’re developing a new tourism strategy. We want Canada to take its rightful place among the world’s top destinations.”
“These strong results reflect the passion and dedication of the thousands of Canadians who work in our tourism sector,” said Ben Cowan-Dewar, Chairperson of Destination Canada’s Board of Directors. “Destination Canada has aligned industry partners across the country when marketing Canada internationally to give Canada a competitive edge and consistent voice to position Canada as top of mind for travellers from all over the world.”
From countries other than the United States, overnight arrivals to Canada reached an all-time height of 6.7 million in last year, representing 32% of the total arrivals. International tourists characteristically stay in Canada for longer duration and spend more, profiting tourism businesses in communities all over Canada, and the economy.
Tags: Canada tourism