Canadian tourists ‘flocking’ to Florida

Thursday, June 8, 2023

Experience summer like no other in the heart of Florida’s Gulf Coast with Visit Tampa Bay’s latest summer campaign.

With hundreds of different ways to enjoy the destination, the new summer campaign aims to drive seasonal bookings by showcasing Tampa Bay’s adventurous attractions.

The large-scale mass awareness campaign will run in the destination’s top drive markets appealing to families, couples, and friend groups who seek a unique vacation for their summer travel plans.

The summer campaign kicked off in May and runs through August in Atlanta, Orlando, and Miami-Fort Lauderdale reaching both English and Spanish audiences.

The campaign highlights major partners including Busch Gardens® Tampa Bay, The Florida Aquarium, Glazer Children’s Museum, Museum of Science & Industry (MOSI), Tampa Bay History Center, Straz Center for the Performing Arts, and Zoo Tampa at Lowry Park.

As the weather heats up, so does their destination as they look forward to welcoming all adventure-seeking travelers to the heart of Florida’s Gulf Coast this summer, says Santiago C. Corrada, President and CEO of Visit Tampa Bay.

Summer vacations are a special time for families to get away and make memories of a lifetime, and we want them to know Tampa Bay offers something for everyone to enjoy.

Leveraging The Tampa Bay Effect creative platform, the campaign highlights the destination’s unique mix of active adventures, complementing the area’s relaxing vibe.

Utilizing partner imagery, Digital Outdoor rotates bright and vivid photography throughout the advertising.

Shared ad placements include bulletins along major highways in Orlando to reach residents and visitors, street furniture in Miami targeting popular neighborhoods like Brickell, Coral Gables, and Little Havana, and 48 buses with routes in Buckhead and other upscale areas in Atlanta.

Gas station videos are in English and Spanish to let drivers know that Tampa Bay is just a short drive away.

In addition, a fleet of wrapped Uber and Lyft vehicles will be seen driving around Atlanta and Miami.

To extend awareness to those exposed to Visit Tampa Bay through outdoor and vehicle advertising, digital ads will then be served to potential vacationers in retail spaces and casual dining restaurants within a three-mile radius of the out-of-home location.

Thirty-second commercials on connected TV systems will further engage viewers with the sight and sound of video imagery of Tampa Bay.

Also, digital ads targeting mobile devices and social media platforms will allow viewers to search for more information and buy attraction tickets.

When visitors arrive, digital and social ads will encourage the purchase of the Tampa Bay CityPASS and the Tampa Riverwalk Attraction Pass for steep discounts on the best attractions in the destination.

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