Cape Town tourism bounces back in business with assistance from Marriott

 Thursday, June 21, 2018 


Cape Town tourismCape Town attained control over the water shortage, and Marriott offers slight help to make tourism spring back. Of course, this help is in Marriott’s own interest, the company requires packing their Cape Town hotels with visitors once again.

“We’re open for business and forging ahead with plans for tourism growth in Cape Town and the Western Cape” – that was the message a group of industry heavyweights are stating publicly, as the region all set to build up a sustainable tourism destination that will carry on flourishing. In a joint statement with WESGRO, the Official Tourism, Trade & Investment Promotion Agency for Cape Town and the Western Cape, Marriott International, reiterated that it was ready to own the upswing.

The fast and realistic response of the region to the drought via crisis management from public as well as private enterprise has revealed the world that it is likely to build a sustainable, water-wise destination. In the past three years, the City of Cape Town has decreased its water usage by almost 60%, creating a new world-class standard. This is a model that the rest of the world can look to imitate.

“Responsible management of natural resources in our hotel operations has been a part of our business,” said Neal Jones, Chief Sales and Marketing Officer, Middle East and Africa, Marriott International. “With the rise in unpredictable weather patterns, stresses on natural capital and resources, air and water quality issues, there is a rising need for a more conscious and proactive approach to environmental performance. We aspire to be the global hospitality leader that demonstrates how responsible hotel management can create economic opportunities and be a positive force for the environment and I am delighted to see how our hotels in Cape Town and Western Cape have come together to find innovative sustainable solutions.”


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