Caribbean group of eight neighboring islands partners on intra-regional tourism campaign

 Monday, August 17, 2020 


As Caribbean destinations across the region is all prepared to reopen their borders once again in the wake of the COVID-19 pandemic, a group of eight neighboring islands have joined together to reorganize and reconceive all of their strategies related to tourism marketing in post-Covid times. Nevis, St. Kitts, Saba, Statia, St. Maarten (Dutch), Saint Martin (French), Anguilla and St. Barths have jointly formed a Caribbean Group of 8, realizing that a joint effort can amplify their presence in the marketplace as well as develop new travel possibilities and fresh itineraries for the prospective tourists.
“We are delighted to launch this new initiative,” said Jadine Yarde, CEO, Nevis Tourism Authority. “Our common objective is to promote intra-regional travel, capitalizing on our proximity to each other, and today’s travelers’ desire to discover new experiences, collecting passport stamps along the way for bragging rights.”

The partnership has made an introductory video. It highlights what makes these islands so special at the same time different from their adjoining neighbors. From the week starting from August 10th, 2020, this two-minute video will be rolled out across all the social platforms. The underlying message of this exciting video is that there is no better place than the Caribbean for the ones who are prepared to venture forth when the time is right.

“We are uniquely positioned to launch this program,” said Chantelle Richardson, Coordinator, and International Markets for the Anguilla Tourist Board. “Our islands are easily accessible by air and sea, and we need to educate our potential visitors, both within the region and from our traditional source markets, on how to plan and make the most of their visit.”

Nevis, St. Kitts, Saba, Statia, St. Maarten, Saint Martin , Anguilla and St. Barths stand for a mix of current and former Dutch, British and French island territories. Each one of these islands is a unique encounter, showcasing the vibrant Caribbean culture, creativity and hospitality which have made the region the one of the most sought-after destinations for travelers across the globe. Together they provide a wide assorted experiences, cuisines, art, music and literature, against dramatic landscapes, spectacular beaches, land and water sports, and boutique accommodations at a range of price points.

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