Tuesday, March 13, 2018
Qantas airlines, Changi Airport Group and the Singapore Tourism Board had announced a S$5 million partnership to increase the number of visitors to Singapore.
This high end partnership is the first of its kind with a foreign carrier, said Changi Airport Group. It aims to promote Singapore as a destination and a connecting gateway to Asia, Europe and Australia.
Under the three-year partnership, all three parties will work together on a series of joint marketing campaigns in Australia, the United Kingdom and Southeast Asia to promote travel on Qantas services via Singapore.
This also aims to boost the number of people travelling through Singapore from key markets in Australia and the UK, said CEO of Qantas Group, Mr Alan Joyce.
Singapore is largest hub outside of Australia, carrying more than 20 per cent of the wide-body fleet. It is a keystone city in the international network strategy. It plays an important role in our ability to respond to the incredible growth they are seeing in travellers from Asia.
Australia and the United Kingdom have always been important source markets for Singapore, ranking fifth and 12th respectively in 2017.
In 2017, Changi Airport handled 62.2 million passenger movements, with about 30 per cent of its passengers transiting through the airport, and it is also the most connected international airport to Australia, both in terms of the number of city links and weekly seats available. From April 2018, Qantas Airlines will activate more than 50 return services in to and out of Changi Airport each week, making it one of the largest foreign airlines to operate out of the Singapore airport.
