Charlestowne Hotels Welcomes The Foundry Hotel

 Wednesday, November 28, 2018 


Charlestowne Hotels and Curio Collection by Hilton proudly open The Foundry Hotel as the newest high-end, boutique property in Asheville, North Carolina. A historic preservation of the city’s former 20th century steel foundry, the hotel joins Charlestowne’s growing portfolio of adaptive reuse projects and is a celebrated addition to Curio Collection’s global portfolio of one-of-a-kind hotels and resorts. As The Foundry Hotel’s management company, Charlestowne Hotels leads the property’s ongoing operations, marketing, and revenue management. They also oversee the hotel’s food and beverage program in collaboration with award-winning chef, John Fleer.


Located in the heart of Asheville’s historic neighborhood called The Block, The Foundry Hotel combines two new buildings with three structures from Asheville’s original foundry, which forged steel for prominent regional sites, such as The Biltmore Estate. Architectural components pay homage to the property’s roots, such as original brick and hardwood floors, the former pulley elevator on display, exposed beams, steel-star fastenings and industrial-style windows.


“The Foundry Hotel serves a growing tourism demand in the eclectic city of Asheville and expands the brand presence of Curio Collection by Hilton in the great state of North Carolina,” said Mark Nogal, global head, Curio Collection by Hilton. “The Foundry Hotel provides genuine Asheville experiences unlike any other, whether it be through the hotel’s distinctive architectural features, scenic views or locally-inspired food and beverage offerings.”


The property features 87 guest rooms, including 12 suites ranging in size from 315 to 1,200 square feet. Guests also have access to on-site amenities including an elevated cocktail bar at Workshop Lounge, regionally inspired dining at Benne on Eagle, and a retail marketplace lined with locally-sourced items and stylish hiking gear. Groups can reserve 4,000 square feet of flexible indoor and outdoor event space for weddings, meetings or corporate retreats, including a main courtyard curated by the North Carolina Arboretum.


“The Foundry Hotel breathes new life into an intrinsic piece of Asheville’s legacy and gives visitors a deeper connection to the destination,” says Michael Tall, president and chief operating officer, Charlestowne Hotels. “Our partnership with Curio Collection by Hilton takes the quintessential Asheville experience one step further, combining the property’s storied history with elevated, five-star amenities.”


Guest programming is inspired by Asheville’s rich history and adventurous spirit, including neighborhood tours with a local guide, chauffeured drives in the Tesla Model X house car and Appalachian wildflower bouquet-making.


The hotel’s culinary program, led by five-time James Beard nominee John Fleer, features Benne on Eagle, a 100-seat restaurant offering scratch-made dishes honoring the contributions African Americans have made to Appalachian cuisine. Workshop Lounge, a second-floor lobby bar, offers signature brews from nearby BearWaters Brewing and artisanal craft cocktails featuring locally-distilled spirits.


The Foundry Hotel joins Charlestowne’s growing collection of adaptive reuse projects including The Collector Luxury Inn & Gardens in St. Augustine, FL, The Fairlane Hotel in Nashville, TN, Hotel Clermont in Atlanta, GA and The Bristol Hotel in Bristol, VA. Known for a tailored, hands-on management approach, Charlestowne will integrate strategic sales and marketing initiatives along with significant community outreach to ensure the property reaches full revenue potential.


Guests of The Foundry Hotel can also tap into Hilton Honors, the award-winning guest-loyalty program for Hilton’s 15 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app.


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