Charlestowne Hotels Welcomes The Autumn Inn

 Monday, June 4, 2018 

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Charlestowne HotelsCharlestowne Hotels is proud to welcome The Autumn Inn in Northampton, MA as the newest addition to the company’s expanding portfolio. Located mere steps from downtown Northampton and Smith College, this new agreement further demonstrates Charlestowne’s cultivated reputation for driving impact among independent hotel properties in university markets.

 

Given the inn’s proximity to Smith College, UMASS Amherst, Amherst College, Hampshire College, and Mount Holyoke College within a 10-mile radius, Charlestowne will work to forge and optimize business relationships with each institution and their affiliate organizations. “A property doesn’t need to be a thematic, traditional ‘university hotel’ to capitalize on the demand generated by nearby academic institutions,” says Michael Tall, president and COO of Charlestowne Hotels. “We’ve developed a proven method for utilizing the cyclical university season, while identifying alternative revenue sources for our properties in these markets.”

 

More than a college town, Northampton has transformed into a vibrant city, offering an atmosphere as dynamic as the scenic landscape. The city has been recognized in recent years by numerous publications as a top-rated destination for the arts, families, historic preservation, and outdoor adventure.

 

“Consumers desire accommodations that reflect the surrounding destination and The Autumn Inn offers us the opportunity to capture the growing vitality of Northampton,” explains Tall. “With each management acquisition, we develop the hotel’s unique brand story, identifying elements that generate a positive emotional response from guests, while drawing a stronger connection to the local community.”

 

The Autumn Inn looks forward to a top to bottom renovation that will elevate the inn to one of Northampton’s premier lodging destinations. Plans for the $1.5 million renovation include both interior and exterior elements, including new landscaping, an exterior refresh, upgraded guest rooms and bathrooms, and redesigned common areas. All planned design work will be aimed at enhancing and refining the inn’s original structure and intent–to be a true and inviting New England Colonial-style inn.

 

Following the renovation, Charlestowne will lead rebranding efforts to help reposition the property as Northampton’s premier lodging option.

 

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