Cheval launches Cheval Collection, expands brand

 Monday, December 10, 2018 

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Cheval has announced the expansion of its brand beyond Cheval Residences with the launch of Cheval Collection, a platform to expand the Cheval brand in an international context.

 

 

Cheval will be launching Cheval Collection, that will be a platform to expand the brand in the international arena.

 

 

 

The Cheval Collection is a portfolio of brands for property investors looking to stand out with a distinctive product. It includes Cheval Residences and the newly created Cheval Maison.

 

 

 

Cheval is the most experienced luxury operators in the market place and has more than 35 years’ experience in the accommodation sector, developing and managing luxury serviced apartments and residences.

 

 

It has eight properties in prime location across central London stated  George Westwell, chief executive of Cheval Collection.

 

 

 

He further added the brand already includes the already established luxury Cheval Residences and the Cheval Maison with further scope of branding positions of Cheval Collection.

 

 

 

It has resource available to take on new projects from inception to opening, it also has support functions from technical services, operations and facilities management along with facilities management, to revenue and reservations, human resources and sales and marketing.

 

 

There will be worldwide properties of the brand and there will be further expansion of the properties while the first Cheval Maison.

 

 

The guests can avail both business travel and short- and long-term leisure breaks in Cheval Maison and be a part of the neighbourhood.

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