China chalks out priority measures to develop tourism

Published on : Tuesday, January 29, 2019

The Chinese government has chalked out certain key measures to improve the quality of tourism services amid efforts to promote and develop the industry further.

 

Targeting key problems affecting travel, a guideline issued by the Ministry of Culture and Tourism listed seven priority areas for quality enhancement, including scenic zones, accommodation, online and brick-and-mortar travel agencies, tour guides and tourism administration.

 

The guideline calls on government agencies to strengthen supervision, market participants to fulfil their responsibility, industry associations to play a better role in coordination and the introduction of industry standards, and practitioners to improve their professional skills.

 

The government aims to make tourism services “an important pointer of China’s services” by 2020, with the tourism market and consumption environment improved, and market order well-regulated.

 

As the Spring Festival approaches, which falls on Feb. 5 this year, the ministry has reminded outbound tourists to raise awareness of safety and “abide by the norms of civilised behaviour” when travelling abroad.

 

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