China might surpass Japan being Hawaii’s largest tourism market, predicts Mark Dunkerley

Published on : Wednesday, July 12, 2017

Hawaii’s largest tourism marketMark Dunkerley, Hawaiian Airlines CEO at a recent video interview with CAPA, aviation analysis website shared an information on areas like competition, partnerships and attractive markets in terms of Honolulu-based airline, asserting that China in the coming days will overhaul Japan as one of the largest Hawaiian tourism market.


Dunkerley said, “There are over 2 million visitors a year from Japan to Hawaii, it is a huge market,” explaining that there are 15 planes with wide body that fly to and from Honolulu to Tokyo every day. He further said, “We do not expect it to happen in a month, a year, or even five years, but the demographics suggest that it is going to happen. Before too long, I think we will look back and say there are more Chinese visiting Hawaii than there are Japanese.”


Dunkerley also added by saying that the next generation of the international travelers is majorly going to be Chinese nationals. So, the tourism agencies in Hawaii are required to spend more on marketing efforts. Asia is one of the most strategic important areas in the future for the airline.


“No surprise there,” Dunkerley said. “We are following the economic, political and cultural move of the center of the universe away from North America and Western Europe to Asia. We intend to benefit from that, and that is where most of our additional aircraft and capacity growth is going to be deployed.”


Dunkerley mentioned that collaborations with other airlines is significant in order to remain competitive, said, adding that Hawaiian Airlines (Nasdaq: HA) principally believes that geographic markets when it comes in selecting partnership.

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