China: Sanya hosts supermodel contest to attract young tourists

Tuesday, December 27, 2022

The “GenZ Top Model Contest 2022” officially commenced its grand final in Sanya, the most popular tourist destination on China’s Hainan Island on December 19. The contest was organised by Sanya Tourism Promotion Board (STPB) in partnership with esee Model Management.

“Sanya is widely recognized as an international tourist attraction and a hub for global fashion trends, which has made it an ideal venue for hosting this supermodel contest,” said Zheng Yi, president of esee Model Management, one of the largest modeling agencies in China.

As part of the efforts to lure young tourists and boost tourism development, only GenZ talents are eligible to participate in the top model contest. With a theme of “Enjoying the fashionable Sanya”, the contest is deliberately designed to cater to Generation Z (“GenZ”) — those who were born between 1990 and 2010.

The contest organizers chose an area near the Sanya landmark attraction Tianya Haijiao (literally “edge of the sky, rim of the sea”) as the venue for its grand finale. Other well-known attractions in Sanya, such as Luhuitou and West Island Village, also served as the background for contestants’ inspiring performances in the city-themed photography.

“The young tourist base has become a main driving force in tourism consumption,” said Wu Xiaolin, Secretary of the Party Committee of STPB.

“That has laid a perfect foundation for the ‘GenZ Top Model Contest 2022’ given Sanya’s international, young and dynamic image. Through events like the top model competition, Sanya hopes to bring in more well-known brands to the city.”

For many years, Sanya has been known for its tropical landscape and scenic resorts. Now through the establishment and development of Hainan Free Trade Port, the STPB are working to extend more possibilities to Sanya and form a dynamic tourism industry that offers personalized tourism products.

« Back to Page

• China launches new flights routes close to Taiwan

• Batik Air launches new flight route to Guilin, China

• China expects global tourism surge during May Day holiday

• China’s tourism market shows flourishing signs for May Day holiday

• Sanya becoming next-gen shopping destination after Dubai