China’s ice-snow tourism hopeful to receive over 520 million visitors in 2024-25

Tuesday, January 10, 2023

China’s tourism sector is back in business with the Asian country easing travel restrictions. With this, ice and snow leisure tourism sector is also expected to receive over 520 million visitors during the 2024-2025 ice and snow season, data from the China Tourism Academy showed this week.

China’s ice and snow tourism sector welcomed 344 million tourists during the last ice and snow season, raking in 474 billion yuan in revenue.

The sector is estimated to be generating more than 720 billion yuan ($104.5 billion) in revenue during the 2024-2025 period, marking it a main engine for winter tourism, the research institute said in a report.

Thanks to the 2022 Beijing Winter Olympics, policy innovations, and promotion by governments at all levels, the ice and snow tourism has injected vitality into traditional folk customs across the country, making the tourism options and consumption scenarios of the sector much more diverse, according to Dai Bin, president of the China Tourism Academy.

From 2016 to 2022, China invested about 2.88 trillion yuan in its infrastructure projects for ice and snow tourism. As of the end of 2022, nearly 9,000 relevant enterprises had registered in the sector. In 2022 alone, 1,460 were newly added, up 20.1 percent year on year, according to the report.

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