China’s Xinjiang Region is all set to welcome winter tourism boom

Published on : Monday, November 30, 2020

The local tourism industry at China’s Xinjiang Uygur Autonomous Region is all to experience a tourist boom ahead of the winter season as snow-sport fans across China have started flocking to the snow-clad mountains. In the capital Urumqi, ski resorts across the city have upgraded recreational facilities, skiing trails, and food courts.


On the other hand, the Altay Prefecture on the north of Urumqi has launched a series of sports events and products featuring local culture and handcraft. As the skiing season begins, Altay’s village guesthouse owner began to receive reservation requests from across the country. Yerlk Ziyaban, the owner, has renovated his place this year to prepare for the winter travel boom.


This year, the Urumqi County’s tourism bureau has also been devoting effort to increasing tourist visits by connecting the skiing resorts, guesthouses, and agritainment facilities together, and resulted in an average daily visitor number of nearly 40,000. Fu Lina, Head of Tourism Office, Urumqi County said in a statement that Urumqi County is placing focus on developing guesthouse business and currently have 125 guesthouses, an overall upgrade before the snow season this year.


Nie Ping, Deputy Director, Altay Tourism Bureau added that authorities have been actively promoting the construction of five major skiing resorts and organising ceremony series featuring the ‘origin of skiing’. They are also transferring folklores including a horse-drawn plow and horse racing, and special products such as dairy and fur goods into souvenirs, and vigorously boosting the guesthouse industry.



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