Chongqing Solidifies Its Place as a Key Tourism Hub at International Travel Agent Conference, Get the Details Here

Published on November 8, 2025

Set to commence on November 5, the 2025 Chongqing International Travel Agent Conference attracted a considerable amount of attention from travel professionals, members of the government, and global influencers. This year, the Conference, celebrating its 5th edition since its inception in 2018, focused positioning Chongqing on the global tourism map and developing foreign relations in the travel industry. This year, with Fiji as the guest of honor, the event hosted around 400 delegates from almost 40 countries and zones.

A Gathering of Global Tourism Leaders

The conference, organized by the Chongqing Municipal Commission of Culture and Tourism Development and supported by ten district and county governments, set the stage for extensive international collaboration. This year, the event saw participation from a diverse range of industry leaders, including consular officials, government representatives, travel agents, airlines, and media influencers. This level of global participation underscores the growing interest in Chongqing’s tourism landscape and its potential to become a leading cultural and tourism destination in China.

The opening ceremony featured key announcements and set the tone for future partnerships. One of the most significant highlights was the signing of multiple cooperation agreements between Chongqing’s cultural and tourism organizations and international partners, cementing the city’s ambitions to build stronger connections with the global tourism market.

Impact on Travel and Tourists:
For international travelers, the conference signals exciting new opportunities for more diverse and accessible travel experiences in Chongqing. The signing of cooperation agreements is expected to streamline travel logistics, enhance visa policies, and improve accommodations, making it easier for tourists to visit the city in the coming years. This could open the door to new and more globalized travel offerings that cater to tourists from different parts of the world.

Promoting Chongqing as a Global Tourism Destination

Chongqing’s efforts to position itself as a world-renowned cultural and tourism hub were strongly emphasized during the conference. Zhao Shiqing, the Deputy Director of the Standing Committee of the Chongqing Municipal People’s Congress, delivered a keynote speech outlining the city’s vision for becoming a leading tourism destination globally. Zhao highlighted the importance of developing Chongqing’s cultural assets and tourism infrastructure to cater to an increasing number of international visitors.

Impact on Travel and Tourists:
For tourists, this vision represents a promising future for Chongqing as a must-visit destination. Known for its dynamic urban landscape, stunning mountainous scenery, and rich cultural heritage, Chongqing is quickly becoming a travel hotspot. The city’s plans to improve its tourism offerings will likely include upgraded attractions, better transport links, and more personalized tourism experiences, ensuring that visitors enjoy a seamless and memorable stay.

The Launch of Chongqing’s Professional Committee for Foreign-Language Tour Guides

Another milestone during the conference was the inauguration of the Chongqing Professional Committee for Foreign-Language Tour Guides. This new initiative aims to improve the quality of services for international visitors by providing well-trained, multilingual guides who can offer enriching cultural experiences. The establishment of this committee reflects the city’s commitment to enhancing visitor satisfaction and creating more inclusive experiences for tourists from around the world.

Impact on Travel and Tourists:
For foreign tourists, the introduction of professional tour guides fluent in various languages is a significant development. It enhances the overall experience for non-Chinese-speaking visitors, providing them with a deeper understanding of the city’s history, culture, and attractions. This will make Chongqing more accessible and enjoyable for international travelers, particularly those seeking a more personalized and informative experience during their visit.

Highlighting Global Tourism Ambassadors for Chongqing

In addition to professional development and new initiatives, the conference saw the appointment of five international figures as the official “2026 Chongqing Culture and Tourism Promotion Ambassadors.” These ambassadors were selected for their influential roles in promoting the city’s cultural and tourism offerings to global audiences. This initiative is part of Chongqing’s broader strategy to leverage international influencers to showcase the city as a diverse and exciting destination for travelers.

The five ambassadors, coming from countries such as the UK, Australia, Russia, Thailand, and the US, bring their vast networks of followers and influence, ensuring that Chongqing’s image as a tourism destination reaches far beyond China’s borders. Through their social media presence and media collaborations, these ambassadors will help raise awareness of Chongqing’s unique offerings.

Impact on Travel and Tourists:
For international tourists, the appointment of global tourism ambassadors creates more awareness of Chongqing as a destination of choice. The ambassadors’ endorsement provides a level of credibility and appeal that encourages travelers from around the world to consider visiting the city. As these ambassadors share their experiences, more travelers will be drawn to explore Chongqing’s rich culture, modern amenities, and diverse landscapes.

Keynote Speeches and Policy Announcements

The conference featured keynote speeches from notable figures such as Josaia Rayawa from Tourism Fiji and Marcel Leijzer from UN Tourism. Rayawa emphasized the importance of creating memorable travel experiences, while Leijzer spoke about the rapid growth of tourism in Chongqing and its potential to become a global tourism leader. These speeches highlighted the shared commitment among global tourism stakeholders to foster cross-border tourism and create lasting, enriching experiences for visitors.

The conference also included policy briefings that introduced new visa facilitation measures, accommodation policies, and payment options aimed at making travel to Chongqing more accessible and convenient for international visitors.

Impact on Travel and Tourists:
For tourists planning to visit Chongqing, these policy changes signal improved ease of travel. The introduction of streamlined visa processes and payment solutions will make it easier for international tourists to plan their visits and enjoy a hassle-free experience. This is a significant step towards making Chongqing a more tourist-friendly destination, which can enhance its competitiveness on the global travel scene.

Celebrating Local and International Influencers

The conference celebrated the contributions of both local tourism professionals and international influencers who have actively worked to promote Chongqing as a leading travel destination. These influencers have used their platforms to share authentic experiences of the city, attracting a global audience to explore its attractions. The conference recognized five international influencers from countries such as the UK, Australia, Russia, Thailand, and the US, who have helped put Chongqing on the international tourism map.

Impact on Travel and Tourists:
For potential tourists, the recognition of these influencers underscores Chongqing’s appeal and reputation as an exciting destination. Influencers play a key role in shaping travel trends, and their endorsement of Chongqing encourages a new generation of travelers to explore the city.

Chongqing’s Growing Global Tourism Presence

The 2025 Chongqing International Travel Agent Conference highlighted the strengthen of the city’s tourism sector. Given the presence of the world leaders and the signing of cooperation agreements, along with the designation of international ambassadors, Chongqing is on the way to consolidate international tourism. The city remains to strengthen its international relations. For tourists, this means thrilling new opportunities to appreciate the city’s culture, and varied enticements.

Considering the advancements Chongqing makes to its tourism capacity and the connectivity with worldwide stakeholders, the city is one of the best places to visit.