Published on : Monday, May 31, 2021
Clifford Ferrara has been appointed as the Chief Commercial Officer at Chesapeake Hospitality, a leading third-party hotel management company. The appointment was announced by Chris Green, CEO of Chesapeake Hospitality. Ferrara was previously the Executive Vice President of Sales & Revenue Generation at Chesapeake Hospitality.
In his new role, Clifford Ferrara will assume direct responsibility for the company’s commercial activities including revenue management, marketing, ecommerce & sales and catering. Ferrara will promote revenue growth and enhanced profitability for Chesapeake by developing, driving and executing strategic initiatives related to product development, brand awareness, guest loyalty, the management of distribution partners and more.
Ferrara has been associated with the hospitality industry for more than 38 years. He has built a successful track record in hotel business development and a reputation across the industry as an enthusiastic and visionary leader.