Published on : Thursday, June 10, 2021
Clive Peoples has been Senior Vice President of Marketing at Skyscanner. Peoples previously served as Customer Marketing Leader at eBay and Expedia. Peoples, who will be based out of the London office, reports to Chief Operating Officer, Kris Beyens, and is a member of the executive team.
He is tasked with leading Skyscanner’s global marketing strategy, driving customer acquisition and retention efforts across the marketing organisation, bringing together both performance and brand marketing channels. Most recently, Peoples led a team of 160 product owners, marketers, data scientists, user experience designers and engineers as head of global customer marketing at eBay.
Speaking of his appointment, Peoples said that having admired and used Skyscanner for many years, he is delighted to be part of the team helping customers choose how to travel again, in the best possible way for them. Beyens added that after what has undoubtedly been one of the most challenging years for the travel sector, the company pleased to have Clive, an established leader in travel and e-commerce marketing, join the Skyscanner family.
He shared that Clive brings with him a depth of experience in digital product marketing and is passionate about transforming the traveller experience through a customer-centric vision. He also mentioned that Clive is supported by a strong team of marketing leaders and Clive’s focus will be on driving growth through new customer acquisition and loyalty.