Published on : Thursday, March 29, 2018
In the meeting and event sector during the last decade, Columbia has by embracing a long-term sustainable development strategy in both tourism and MICE industry. This is benefited to both visiting organizations and local communities in order to boost the tourists’ arrivals its expenditure. This increases the MICE tourism here.
Many of these MICE tourism industry brands have strategically launched developmental programmes and the innovations around existing world-class spots such as a Jack Nicklaus-designed golf course, as well as Ágora, a world class convention center in Bogota, with 65,000 square meters of total area, 18 meeting rooms, and a 4,000 person capacity. The venue connects to Corferias, the International Business and Exhibition Center of Bogota, where Hilton Hotels & Resorts is building a property.
While on the contrary, Colombia’s new tourism campaign, “Land of Sabrosura,” is serving to coerce the leisure tourism and meeting and event influx, portraying the character of Colombian people and destinations through diversity, authenticity, empathy, joy, and music.
The growing power of Colombia in the meeting and event sector is made unambiguous when looking at the International Congress & Convention Association’s (ICCA) rankings over the last decade.
In 2016, Colombia was the 29th most popular country for meetings worldwide on ICCA’s list, up from 50th in 2006.
In ICCA city rankings, Bogota, Medellín and Cartagena secured the 59th, 62nd and 81st places worldwide, respectively.
Comparatively, in 2006, Bogota ranked 130th, Cartagena came in at 148th, and Medellín didn’t even appear on the list until 2007.
Last year, One Young World event, hosted in Bogota, is the case for how an event can continue to resonate after the event has ended.
Today, the MICE tourism board was shaped to direct the global meeting. It continues to chase through with the newest ideas and projects. These projects were kindled during One Young World event and measure their impact based on their contributions to the United Nations Sustainable Development Goals.