Thursday, November 1, 2018
In order to grow Colorado’s tourism market, other countries and markets pose lucrative opportunities.
The Colorado Tourism Office is hosting the annual Governor’s Tourism Conference at the Hotel Talisa in Vail this week. There are growth possibilities in spite of headwinds facing international travel, according to presenter Chris Adams, director of online research and marketing with Miles Partnership.
Adams said that his firm’s research for the state tourism office shows the continued strength of the dollar as an obstacle to some. In addition, there is the perception spurred by mass shootings and other incidents, that the U.S. might not be suitable for travel.
Other potential hurdles include competition from other nations.
In spite of all these, international visitation to Colorado has exhibited solid growth in this decade.
Data provided by Colorado Tourism Office director of international tourism Andrea Blankenship shows double-digit percentage growth between 2012 and 2017 in visits from the state’s leading international markets. Mexico leads that growth in numbers increasing more than 60 percent between 2012 and 2017. Growth from China also more than doubled in the same period.
Tags: Colorado, international visitors
