Published on : Wednesday, June 28, 2017
The travel booking industry has seen a new dawn of evolution with the rapid advent of mobile. Its impact continues to evolve – but the implications are profound. Phocuswright’s The U.S. Mobile Traveller in 2017 report provides a complete view of the mobile traveller in 2017, including who they are, how they plan and shop for travel, how they use their device in-trip, and what it all means for travel brands and the industry overall.
The research provided an insight into the latest traveler trends, how they shop and book on their mobile devices, how mobile affects them in-trip, in-destination and their payments.
The mobile traveller population has seen a major growth, increasing every year. They use their own smartphones to plan and book travel. Today, two in three U.S. travellers have shopped or booked either air or hotel on a mobile device (smartphone or tablet). Nearly half of those mobile travellers are under 35 years of age. But don’t count out older travellers – they too are driving the move to mobile. Mobile travellers are getting more comfortable planning on mobile, even as the population gets a little older. And with comfort comes confidence: 69% of mobile travellers feel they can find the same flight and hotel info on a smartphone as on any other device; 66% of mobile travellers are comfortable planning and booking a vacation only with a smartphone.
When asked if travel is a very important part of one’s lifestyle, mobile travellers in the U.S. were more likely to “strongly agree” than non-mobile travellers. Plus, they take more trips and spend more on travel.