Corona virus re-orients Chinese consumers’ thoughts about travel
Thursday, February 11, 2021
The corona virus pandemic has re-oriented Chinese consumers’ thoughts about travel, with international trips ranging from difficult to almost impossible. Demand for domestic travel, however, is going up fast.
A number of key trends have emerged in the sector that brands need to know.
- International travel may be off the agenda, but duty-free shopping is still a big tourist driver with rules relaxed on the southern island province of Hainan, visited by 65 million tourists last year. Here, consumers can buy a range of tax-free goods, including cosmetics and electronics. Sales doubled in 2020.
- Family travel is also increasing, probably due to the pandemic, which separated some families and forced others to spend more time together – both of which stressed the importance of family. Also, tourists are interested than ever on natural scenic destinations when they travel – with road trips rather than group tours for safety and health.
- Social media platforms are increasingly replacing the traditional travel agency while deciding on destinations. Travelers are considering reading long and detailed reviews by others, which they are finding more reliable.
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