Coronavirus & bushfire caused $40 million dip in Gold Coast tourism!

Published on : Tuesday, February 4, 2020

After the outbreak of the coronavirus in China and followed by recent bushfires, the Gold Coast tourism industry has dropped about $40 million.

 

While speaking to myGC, Destination Gold Coast Chief Executive, Annaliese Battista explained that the recent slowdown due to the coronavirus “couldn’t have come at a worse time”

 

She advised “Australia is one of the most popular destinations for the Chinese, and in fact China is the Gold Coast’s largest international market.”

 

“So we are seeing cancellations already and we do expect that to last for several months.”

 

Already statistics shows cancellations have went up around 20%, with long term estimates not showing any hope of an upward trend.

 

Battista told myGC ”we could be in a bit of a predicament for quite some time”, adding “at the moment our very rough estimate – and this is best case situation and assuming that coronavirus is resolved soon – is that we’ve already taken, as an industry, about a $40 million hit,” she said.

 

Battista says that with 92% of the visitors to the Gold Coast from within Australia, will be focusing their messaging on the local market, together with New Zealand.

 

She concluded that when the Coronavirus threat has passed, she says the Gold Coast will be all prepared to “welcome the Chinese tourists back with open arms”.

 


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