Published on : Thursday, March 7, 2019
For many emerging countries like Morocco, tourism has a tremendous impact on economic development. Benefits of tourism include income generation, job creation and positive impacts about the country’s image.
In the case of Morocco, the tourism industry has long been a crucial economic sector, along with the automotive industry, phosphates and agriculture. Imad Barrakad, the CEO of the Moroccan Agency for Tourism Development (SMIT) said how the North African nation aims to continue growing its tourism industry in a sustainable manner.
He said that last year, tourism contributed more than eight percent to the country’s GDP. Tourism also employs more than 2.5 million people both directly and indirectly, accounting for almost 25 percent of the total Moroccan workforce.
Barrakad said that the national tourism development strategy has launched eight distinct tourism destinations for coming up with a diversified and high-quality tourism offering that caters to both tourists’ needs and investors’ interests. Also, Morocco is participating in international events, specializing in tourism and hotel investment.
At the beginning of this decade, the world and especially the MENA region, went through a period of uncertainty. Despite this, Morocco remained resilient; over the past five years, direct foreign investment in the tourism and hospitality sector exceeded $1bn annually.
Hotel capacity has also grown increasingly over the past decade, with an average increase of approximately six percent each year.
Many large-scale projects are currently underway in Morocco’s main tourist destinations like Rabat, Taghazout Bay next to Agadir, and Tamuda Bay in North Morocco.