Published on : Thursday, April 2, 2020
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The Expert Task Force or ETF led by PATA Immediate Past Chair Sarah Mathews accumulate knowledge, generate support, and help members and industry stakeholders across the globe access solutions by governments.
This will also assist the governments in understanding the challenges through the travel impact survey
PATA Vice Chair Soon Hwa Wong also led an ETF to establish the PATA Tourism Recovery Monitor, an integrated resource for strategic tourism planners and decision makers to keep fully abreast of the fast changing environment.
Ms Mathews said that the travel and tourism industry has weathered many different types of crises; however, the current unprecedented pandemic poses a severe threat to the entire industry impacting the economic livelihood of millions of people around the world. According to the World Travel & Tourism Council (WTTC) up to 75 millions jobs are at immediate risk globally, while travel and tourism GDP loss to the world economy is up to US$2.1 trillion.
He felt it was critical to bring together global crisis experts like Damian Cook of E-Tourism Frontiers, Willem Niemeijer of YAANA Ventures, and Greg Klassen of Twenty31 to help create a long term Crisis Resource Center. The center will be a unified source of information for travel and tourism organisations to find solutions to the current crisis.
Mr Wong said that in crisis management, they need to have the latest status of the situation. For post crisis recovery planning, they need reliable data, updates and developing trends at disposal. Timing is everything especially when it relates to the execution of recovery efforts. Too early could result in a complete waste of resources. Too late could risk being one of the last off the starting block.
The PATA Tourism Recovery Monitor (PTRM) is designed to be the go-to resource for strategic tourism planners and decision makers to keep fully abreast of the fast changing environment. Being the trusted voice of the industry, PATA has brought together an array of experts and partners to share valuable data, content and trends of leading tourism indicators to help spot “green shoots” as soon as they start to appear.