Croatia Luxury Tourism faces heightened interest at ILTM World Tour

Published on : Wednesday, January 27, 2021

As Morski writes, Stories – a group of unique luxury hotels, took part on November and December 2020 in world’s most significant luxury tourism fair called the ILTM World Tour and showcased eighteen hotels from their collection.

In Cannes, the fair is held every year, and in 2021, for the first time because of the epidemic, it was held virtually. The online platform was available to participants until the end of 2020.

The Stories Group arranged a total of 137 meetings with agents worldwide and Americans, Australians and Britons, are among the most interested in Croatia and Croatian luxury tourism.

”Meetings with agents were extremely successful, and the level of interest in Croatia is significant. When compared to 2019, five percent more agents this year expressed their interest in Croatia, or 62 percent of all agents who participated in the fair. Although the increased interest gives us hope for a more successful 2021, the basic precondition for the realisation and launch of tourism is a good epidemiological picture and accessibility, ie transport and air connections,” said the president of the Group of Unique Luxury Hotels of the Croatian Chamber of Commerce, Nenad Nizic.

The ILTM World Tour 2020 brought the exhibitors an agents under one roof specializing in luxury tourism from different markets; Asia and the Pacific, European countries and North, Central and South America, and virtually brought over 2,600 experts together in the luxury tourism segment, including 1,200 exhibitors, 1,300 agents and more than 100 representatives of VIP media, and a total of more than 38 thousand one -on-one meetings.

The ILTM fair is vital for the Stories Group as this is a fair where representatives of world’s most luxurious hotels and the best agents come together and meet face-to-face. Stories Hotels are being presented for the fourth year at a stretch with the support of the Croatian Chamber of Commerce to place Croatia and Croatian luxury tourism firmly on the wider luxury tourism map.

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