Croatian National Tourist Board joins key tourism initiatives

Published on : Friday, April 24, 2020

The Croatian National Tourist Board has decided to be part of the ‘Travel Tomorrow’ campaign launched by the World Tourism Organization (UNWTO). The tourist board has joined the campaign with the aim of promoting gastronomy as an essential part of tourism and the overall tourist offer.



The camping seeks to highlight the fundamental and enduring value of tourism, including the culinary heritage of UNWTO member countries, and the gastronomy project is set to become a part of the initiative.



As part of the project, each country will highlight its most famous national dish, which will be promoted digitally by UNWTO through video material, photos, and original recipes. The richness and diversity of Croatian gastronomy will be presented through Zagorje strudel, a traditional specialty of Croatian Zagorje.



In Croatia’s video campaign, the process of making Zagorje strukli or struklji is presented, whose popularity has spread from the Croatian Zagorje to other parts of Croatia. Today, it is one of the trademarks of Croatian gastronomy.



At a time when the coronavirus pandemic has hit the tourism sector, the UNWTO aims to show how culinary heritage gives people a strong sense of belonging and brings a touch of local flavors to their homes to keep the dream of future travel alive.



Meanwhile, the Croatian National Tourist Board will also join the ‘Together in Travel’ initiative by the World Travel and Tourism Council (WTTC). The goal of the campaign is to highlight the importance of tourism across the world by encouraging interaction and sharing promotional material in the form of videos and photos.



According to reports, the tourism board is also likely to participate in a significant promotional project that is being supported by the European Travel Commission (ETC). Several types of tourism products such as nature and outdoors, and creative cities, history, and cultural heritage will be promoted through this project.





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