Published on : Thursday, October 10, 2019
Cvent has announced the hiring of Graham Pope as Head of European Sales for its Hospitality Cloud platform, which offers hoteliers digital advertising and software solutions for their MICE business. Graham Pope has nearly 14 years of experience in the event and software-as-a-service (SaaS) spaces and will be based at Cvent’s European headquarters in London.
As the head of European Sales for Cvent’s Hospitality Cloud, Graham Pope will drive continued growth in Europe and support the company’s expansion into new and emerging markets. Pope and his team will look to develop and deepen relationships with both new and existing Cvent customers to address their needs and find new ways to support their MICE and corporate business goals.
Cvent hosts the largest online meeting and event venue sourcing website in the world, the Cvent Supplier Network, through which event organisers sourced more than 42 million room nights and USD $16 billion in meetings and events space in 2018. Hotels advertise on the Cvent Supplier Network to meeting organisers and also use Cvent software solutions to operate their MICE business in an efficient, profitable manner. Marquee Cvent Hospitality Cloud clients include Hilton Worldwide, Meliá Hotels International, and InterContinental Hotels Group in addition to hundreds of independent and boutique hotels across the European region.
Bharet Malhotra, Senior Vice President of Sales for Cvent Hospitality Cloud said that Europe has always been an important hub for business meetings and events and as we have seen from our recent data on top meeting destinations, the region continues to grow in popularity. Hoteliers recognise the important role their digital marketing tools and software solutions play in their overall MICE strategy and their ability to attract their share of the growing market – nearly $19 billion of which will be sourced through our platforms this year. Graham’s wealth of experience and understanding of the marketplace means the European team can continue to deliver exemplary service while helping their clients reach new levels of success.