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CWT rejoins Global Business Travel Association

Monday, July 26, 2021

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A year after separating from the Global Business Travel Association, citing the organization’s failure to efficiently investigate the allegations against former CEO Scott Solombrino, the travel management heavyweight has rejoined the association.

CWT’s new CEO Michelle McKinney Frymire said that then more than ever, our industry must stand together to serve corporate travelers the world over as the post-pandemic return to travel gains momentum, and he is excited about the potential of our new partnership with GBTA. They look forward to playing an active role at GBTA events and meetings, and in various joint industry research initiatives.

Last June, CWT formally withdrew its GBTA membership as well as the participation of all CWT employees from the “GBTA board, committees, events or projects, plus any individual memberships which are paid for directly, or indirectly, by CWT.

The turnabout and the announcement is good news for GBTA, as the organization works to regain the trust and confidence of the business travel industry. The organization has introduced bylaw changes that enforce leadership term limits and expand voting rights and board diversity, and has installed a new executive director. Those steps appear to meet the criteria CWT said would be required before the travel management company would consider rejoining.

GBTA executive director Suzanne Neufang said that they are delighted that CWT has taken the decision to rejoin GBTA at this crucial time for our industry, as we return to business travel. Collaboration and thought leadership is such an important element of the association, and it’s vital to have representatives from a global TMC such as CWT.

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