Published on : Saturday, January 11, 2020
The National Strategy Plan was submitted to the cabinet on Wednesday. Tourism Minister Savvas Perdios said that the project will see Cyprus tourism contribution to the local economy grow by €1.6 bln to €4.5 bln per year.
Perdios said, “There is a lot of work for us to do so that Cyprus can be included in the 30 top tourist destinations in the world.”
Cyprus currently ranks 44th in the world, while Spain ranks number one, France 3rd, and Italy 8th. Portugal is in 12th place, Greece 25th, Croatia 27th and Malta in 35th place.
Perdios said that the plan has five key pillars.
The first one is to increase Cyprus’ tourism’s seasonality by making Cyprus a year-round tourist destination; the second is for the entire island to benefit from tourism, and not just the coastal areas; the third pillar is to establish Cyprus as a quality destination; the fourth pillar is to make better use of digital technology, and the fifth has to do with climate change and sustainable growth.
Perdios stressed the fact that his ministry wants to improve Cyprus’ image as a country that cares about the environment, since a growing number of tourists prefer environmentally friendly countries for holidays.
He said that no negative impact was seen after UK tour operator Thomas Cook closed last year. Perdios added that the gap created by the closure of the tour operator giant has been supported by other companies.
Perdios said that this year tourist arrivals will be at similar levels like last year and this trend will likely continue through 2021.
He also referred to steps taken for increasing tourist arrivals from new markets like Holland and Scandinavian countries.
Cyprus will soon launch a new branding campaign to “further boost the country’s tourism not just this year but also in the coming years.”
Perdios said, “Cyprus does have a plan to give stakeholders a clear idea of what kind of tourism we want to promote, and they can count on us for further improving the prospects of our tourism”.