Czechia’s Tourism Surges as Pegasus Airlines Acquires Smartwings, Unlocking New European Travel Opportunities

Published on December 8, 2025

In a move that promises to transform Czechia’s tourism landscape, Pegasus Airlines has successfully acquired Smartwings, the largest airline in the Czech Republic. The €154 million deal, which also encompasses Czech Airlines, is poised to create new travel routes, improved connectivity, and a wave of tourism growth across Central Europe. As the European aviation market continues to evolve, this acquisition positions Czechia as an increasingly attractive destination for both leisure and business travellers.

Smartwings has long been a key player in the Central European aviation market, offering both scheduled and charter flights to over 40 destinations across Europe and beyond. By integrating Smartwings into its operations, Pegasus Airlines aims to expand its footprint and bring more destinations within reach of travellers looking to explore Czechia and the wider European region. The acquisition gives Pegasus access to Smartwings’ established route network, which includes connections to major cities like Brussels, Barcelona, Porto, and Prague.

Tourism stakeholders in Czechia are optimistic about the prospects of this acquisition. Low-cost carriers (LCCs) like Pegasus have been proven to boost tourism by offering affordable travel options, which lead to increased arrivals from tourists seeking budget-friendly destinations. In fact, LCCs are often seen as the driving force behind the tourism boom in various European destinations, as they lower the cost of travel and make it easier for people to visit cities that may have been too expensive previously.

The Pegasus-Smartwings deal represents a fresh chapter for Czechia’s tourism sector. Tourists visiting Prague, one of Europe’s most iconic cities, will benefit from increased flight frequency, making it easier to travel to and from the Czech capital. With new routes now available, tourists can explore Prague’s famous old town, historical sites, museums, and vibrant cultural scene while enjoying the convenience of more flexible flight schedules. At the same time, passengers flying from Prague to other popular European destinations will enjoy more options and affordable tickets, further enhancing the city’s role as a hub for European tourism.

The deal also has significant implications for the broader Central European tourism market. In addition to bolstering Czechia’s tourism industry, the acquisition enhances Pegasus’ position in the wider European market, making it a major player in both the low-cost and leisure travel sectors. The combination of Smartwings’ existing infrastructure and Pegasus’ low-cost model will allow the airline to offer competitive pricing on both short-haul and long-haul routes, making it easier for European travellers to access new destinations across the continent.

In practical terms, this acquisition has the potential to bring numerous benefits to the local economies of cities that are now more connected through Smartwings and Pegasus flights. By expanding the range of affordable travel options, tourists are likely to spend more on local experiences, including hotel stays, dining, cultural activities, and shopping. This uptick in tourist spending is expected to have a positive impact on local businesses, creating new economic opportunities in sectors like hospitality, retail, and transportation.

In particular, destinations that are traditionally less accessible or less well-known stand to benefit greatly. Smaller cities and regions in Czechia and beyond, which may have previously been underserved by direct flights, can now expect increased tourist footfall. With more routes connecting these areas, they will have the chance to showcase their local culture, heritage, and attractions to a wider audience.

Moreover, Smartwings’ partnership with Pegasus offers tourists a chance to experience the best of both brands. While Smartwings will continue to operate under its own name, the addition of Pegasus’ low-cost model could make travel even more flexible and affordable for passengers. This will appeal particularly to those who value convenience and cost-effectiveness when planning their travel. Both airlines’ combined services could also lead to a broader selection of departure times, giving tourists more options to fit their schedules.

As tourism in Central Europe continues to grow, the partnership between Pegasus and Smartwings presents an exciting opportunity for tourism professionals, business owners, and local authorities to capitalize on the increased demand. The influx of new travellers will likely encourage tourism organizations to ramp up their marketing efforts, highlighting not only the attractions in Czechia but also the wider region’s cultural experiences, historical landmarks, and scenic beauty.

This acquisition also holds particular promise for the recovery of post-pandemic tourism. As international travel continues to recover, more people are seeking out destinations with affordable options for long and short-term stays. For those looking to visit Prague, or explore nearby destinations, the increased frequency of flights and affordable pricing is expected to make it easier than ever before.

The acquisition of Smartwings by Pegasus Airlines represents a turning point for the European tourism market. With new routes, improved connectivity, and competitive pricing, tourists across the continent will benefit from easier access to Czechia and beyond. For both seasoned travellers and those looking for new destinations to explore, this development opens up exciting opportunities to experience the cultural richness of Central Europe, the charm of Prague, and a wider range of European destinations—all with more affordable options and greater flexibility. As the skies open up, the world is now closer than ever for those seeking adventure, relaxation, and new experiences across Europe.