Dane Cheng appointed as Executive Director of the Hong Kong Tourism Board (HKTB)

Published on : Thursday, November 14, 2019

Newly appointed Executive Director of the Hong Kong Tourism Board (HKTB), Dane Cheng has a responsible task with five months of violent protests continuing to ravage Hong Kong’s economy and tourism.

 

HKTB Chairman Dr. Pang Yiu-kai said regarding Cheng’s appointment last week, “I am confident that Mr. Cheng’s profound knowledge of Hong Kong, Mainland China and international markets combined with his excellent management skills will help the HKTB continue to promote Hong Kong worldwide with effective marketing strategy.”

 

Yiu-kai added, “I am very pleased to have Mr. Cheng joining HKTB at this moment in time when the tourism industry faces huge challenges. I am certain that he will lead the team to overcome the current difficulties. Later, when the time is right, he will join forces with the travel trade and other sectors to launch a far-reaching global promotion, attracting visitors from every continent back to Hong Kong and rebuilding Hong Kong’s reputation as one of the world’s leading travel destinations.”

 

Cheng on his part said, “Despite the situation facing the tourism industry, Hong Kong has strong fundamentals, and offers visitors a diversity of unique experiences, which have helped the city through many challenges in upholding its status as a world-class destination. With my experience in the industry, I look forward to leading our team to deal with the challenges and work closely with our trade partners to maintain Hong Kong’s status as a preferred travel destination.”

 

Coming with 30 years of industry knowledge in aviation and tourism, Cheng is one of the few heads of national tourist offices in Asia that has a background in tourism aviation or hospitality.

 

Prior to joining the HKTB, Cheng was an Executive Director of Hang Lung Properties.

 

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