Dayton Beach is all geared up to welcome visitor influx in July

Monday, July 2, 2018

The spotlight on Saturday will be on NASCAR’s biggest stars as the Coke Zero Sugar 400 opens out under the lights at Daytona International Speedway, drawing a huge number of race fanatics that contribute to the area’s one of the biggest tourism months annually.

 
When we talk about summer tourism at the Most Famous Beach in the world, July is king, said Evelyn Fine, president of Mid-Florida Marketing & Research, the Ormond Beach Company which has tracked Volusia County tourism statistics for decades.

 
The Speedway’s signature prime-time event is only one of many tourism magnets that line up to lure visitors to induplicate the rest of the year, she said.

 
“July is perhaps the single month of the year when all the elements of Daytona’s tourism come together,” Fine said. “There’s a big race at the Speedway; school is out, so it’s prime time for family vacations, and there’s a big holiday. For us, July is the summer.”

 
Fine said that it’s even more the case this year, in a month that will be boosted up by the additional presence of thousands of Shriners, in town for the international organization’s yearly convention unfolding July 15-19 for the second-consecutive year in Daytona Beach.

 
Besides, visitors this month will enter in an area relaxing in momentum provided by gems like the newly opened Daytona Hard Rock Hotel, a stylish beachfront addition tied to an internationally known brand that represents a $40 million transformation of the building from its previous life as one of Daytona Beach’s dirtiest, most notorious hotels.

 
And the appeal of Daytona International Speedway keeps on expanding beyond its deep-rooted role as an auto-racing Mecca, with constant growth of One Daytona, the shopping, retail and entertainment complex across the street from the famed Speedway.

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