Published on : Saturday, August 25, 2018
The hot summer – which now appears to be drawing to a close – is among the reasons that Danish tourism hit a new record in overnight stays in the first half of 2018.
The overnight stays amounted to 20.6 million in total, which is 0.6 million more than the previous record from 2017.
The overseas visitors were responsible for 9.8 million overnight stays. According to Denamrk tourism calculations, this means that the tourism industry earned about eight billion kroner in revenue from overseas guests during the first half of the year. Among those who have profited is holiday rental company Enjoy Resorts. Meanwhile, the company has also benefitted from the many Danes who decided to spend the summer at home.
Despite the record, Jensen is not wholly satisfied with the figures, noting Denmark has not enjoyed the same growth as tourism industries in neighbouring countries.
The tourism analyst said that this highlights the importance of a political agreement made in May this year to modernize public sector initiatives, boosting tourism.