Denmark tourism operators expressed utter dissatisfaction on ASC

Friday, July 26, 2019

Denmark tourism operators stated that they have given up and have got completely frustrated with the shortage of benefits delivered by Amazing South Coast Tourism Inc (ASC).

Several local providers report that they are doing well in spite of a reported plunge in the figures of visitor numbers but put it down to their own unrelenting hard work and personal marketing campaigns rather than anything initiated by the ASC.

Most of them claim that they have absolutely no idea what they are getting from the marketing effort for their membership subscriptions.

Few of them admit that it may be early days for the comparatively new body, but they are quite dissatisfied with what it has deliver so far and expect the ASC will match up to its original promises.

Others report that they have given up, and that after two years the ASC appears to have no plan, a chaotic and ‘appalling’ website, without any personal contact with providers and their products, and very low tourist referrals from local ASC-run visitor centres.

Integrated in 2017 the ASC was touted as ‘the next big thing’. It was thought to be an amazing regional marketing tool which would deliver larger benefits to local tourism operators compared to the smaller ones, locally run, membership-based visitor centres in Mount Barker and Denmark, and the council-run body in Albany.

Financial funding imperatives and the greater strength of combined numbers for marketing in a regional context were the prime grounds highlighted while disbanding the local groups and replacing them with the one overarching body.

ASC executive officer Peter Grigg, who took over the reins in February, accepted the fact that he knew about the extreme dissatisfaction with the organization and mounting local frustration.

“I think the dissatisfaction is because we have not communicated appropriately with our members by telling them what’s going on, keeping them in the loop, and making them feel part of the organisation,” Mr Grigg said. “I’m trying to solve that. “Have I visited every member? No. Do I need to? Of course I do. “People say to me that they’re frustrated by the amount of time this has taken, that it’s dragging on and on, and when are we going to start doing things? I take that on board.”

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