Department of Tourism, Government of Karnataka, holds marketing meets at Birmingham and Manchester

 Saturday, November 13, 2021 


The Department of Tourism, Government of Karnataka, for promoting tourism in the state, held marketing meets at Birmingham and Manchester on November 4 and 5, respectively.

The Department of Tourism said that after a perplexing 2020-21 for the tourism industry due to the COVID-19 pandemic and almost a two-year break, Karnataka Tourism, is once again looking forward to profitable times. After the destination opened up, Karnataka first took part in the World Travel Market which ended this week. For keeping up with this positivity, Karnataka Tourism held marketing meets in key U.K. cities, including Birmingham and Manchester.

Europe, and especially the U.K., has been the main source market for Karnataka in terms of tourist footfalls and these marketing meets are a continuation of the earlier meets. The U.K. has been among the highest contributors of tourists to India and Karnataka.

Traditional and historical connection between India and the U.K. has resulted in a flow of tourists. There is considerable awareness about India in the U.K.; even NRIs have a sizable Kannadiga population.

Direct air connectivity from London to Bengaluru (British Airways operates a non-stop flight; approximately 11 hours) is an important factor. Moreover, there is a seamless transit connection via the Middle East like Dubai, Doha and Abu Dhabi.

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