Destination DC launches new website to boost tourism recovery

Published on : Wednesday, January 27, 2021

Destination DC has recently launched a redesigned website, an all new mobile-first site that will provide an immersive experience for users while maintaining its status as a go-to hub to discover Washington, DC neighbourhoods, art, culture, shopping and sports. Developer MMGY Global provided expertise on the official visitor website for the United States capital.

Visitors to the revamped website will experience optimised navigation and search, and up-to-date information about the city, including the latest travel status and safety measures in place at travel-related businesses. New long-form stories, photography and video will create an interactive experience on the site. For the convention audience, business event strategists will be able find enhanced meetings and convention tools.

According to Tourism Economics, the new website was designed for mobile first, as web traffic from mobile devices accounts for roughly 60 per cent of site traffic. After ten years of record tourism growth to Washington, DC, with 24.6 million visitors in 2019, visitation was expected to fall by 53 per cent in 2020 due to the pandemic. In 2019, tourism generated $8.2 billion in visitor spending and $896 million in local tax revenue. As of December 2020, visitor spending was down 79 per cent, or $4.9 billion, compared to the same period last year, as per Tourism Economics.

Elliott Ferguson, President, Destination DC (DDC) said in a statement that the website is one of the most important ways to communicate with potential visitors and locals, and after a year where travel has been decimated, it is fitting to start off 2021 with a fresh look at the destination as it steps towards recovery. It was also mentioned that users will find detailed information on virtual and appropriate in-person ways to celebrate opportunities this year amid DC’s phased reopening and signature events including the National Cherry Blossom Festival, July 4th, DCJazzFest and beyond.

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