Discover Sichuan This Winter: Skiing, Cultural Events, and Scenic Routes for Tourists

Published on December 9, 2025

The 2025 Sichuan Winter Tourism Season officially began on December 8 at the Qiangrengu Ski Resort in Wenchuan County, located in the Aba Tibetan and Qiang Autonomous Prefecture in southwest China’s Sichuan Province. This marks the launch of an exciting season for winter tourism, featuring skiing, cultural events, and scenic routes throughout the region. The season promises to enrich the winter travel experience for visitors, offering a mix of outdoor adventure and local cultural activities.

The opening event at the Qiangrengu Ski Resort attracted a crowd of winter sports enthusiasts, with many tourists picking up their skiing equipment and heading out to explore the slopes. As one of the premier ski resorts in Sichuan, Qiangrengu has become a key destination for visitors seeking winter recreation in the region. The resort offers a range of ski slopes suitable for both beginners and experienced skiers, making it an ideal location for winter sports fans of all levels.

Winter Tourism Routes and Activities Across Sichuan

Sichuan has prepared an exciting line-up of activities and tourism routes to enhance the visitor experience throughout the winter season. The province has launched four major winter tourism routes, each designed to showcase the best of Sichuan’s natural beauty, rich cultural heritage, and unique winter experiences. These routes provide visitors with diverse opportunities to enjoy skiing, hot springs, cultural performances, and local cuisine while exploring the region’s stunning winter landscapes.

The winter tourism routes also incorporate visits to iconic cultural sites in Sichuan, including Tibetan temples, traditional villages, and natural reserves. Tourists can experience the rich cultural traditions of the region, particularly in the Tibetan Plateau, where winter is a time for special ceremonies and celebrations. These routes allow tourists to connect with the local culture while enjoying winter sports and outdoor activities.

In addition to skiing at Qiangrengu, over 5,000 winter cultural and tourism activities have been organized across Sichuan for the 2025 season. These activities include traditional winter festivals, ethnic cultural performances, local handicraft exhibitions, and culinary experiences that highlight Sichuan’s distinctive food culture. Visitors can enjoy hot pot meals, local tea ceremonies, and Tibetan dance performances, creating a diverse and immersive experience that combines adventure with cultural exploration.

Qiangrengu Ski Resort: A Hub for Winter Sports in Sichuan

Located in Wenchuan County, the Qiangrengu Ski Resort is at the heart of Sichuan’s growing winter sports scene. The resort is known for its high-quality facilities, scenic views of the surrounding mountains, and well-maintained slopes that attract tourists from across China. The resort also offers a variety of services, including ski equipment rentals, ski lessons, and après-ski entertainment, making it a complete destination for those seeking an active winter holiday.

As Sichuan’s premier ski destination, Qiangrengu plays an important role in the region’s push to promote winter tourism. With its breathtaking landscapes and world-class ski infrastructure, the resort is expected to attract both domestic and international tourists. The resort is part of a broader strategy to develop Sichuan into a leading winter tourism hub in China, tapping into the growing interest in winter sports among Chinese travelers.

A Thriving Winter Economy for Sichuan

The launch of the 2025 Winter Tourism Season in Sichuan is part of a larger effort to boost the region’s tourism economy during the colder months. Historically, Sichuan’s tourism has been dominated by its natural and cultural attractions, such as the Jiuzhaigou Valley, Mount Emei, and the Leshan Giant Buddha. However, the province has increasingly focused on diversifying its offerings to include winter tourism, with ski resorts and winter festivals attracting a growing number of visitors.

The winter tourism season not only offers recreation opportunities but also supports local businesses in the region. Hotels, restaurants, and transport services catering to winter tourists are expected to see an increase in demand, driving economic growth in rural areas like Wenchuan and beyond. Local artisans also benefit from the influx of visitors, with opportunities to sell handmade crafts, textiles, and other goods.

Sichuan’s Winter Tourism Future

Looking ahead, Sichuan is poised to become one of the leading destinations for winter tourism in China. With its stunning natural landscapes, rich cultural history, and growing infrastructure for winter sports, the province offers a unique blend of outdoor adventure and cultural immersion. The development of ski resorts, alongside the promotion of cultural and culinary experiences, is likely to make Sichuan a popular choice for both winter sports enthusiasts and travelers seeking a quieter, more authentic winter escape.

Sichuan’s winter tourism initiatives are aligned with China’s broader goals to develop tourism in less-explored regions, promoting sustainability and long-term growth. The province is committed to enhancing its winter tourism offerings while preserving its natural and cultural heritage, ensuring that future visitors can enjoy the same beauty and experiences as those visiting this year.

Conclusion: A Perfect Winter Destination in Sichuan

The 2025 Sichuan Winter Tourism Season offers an exciting range of activities and experiences for both adventure seekers and culture enthusiasts. Whether it’s skiing at Qiangrengu, exploring the region’s winter festivals, or indulging in Sichuan’s culinary delights, visitors are sure to find something to suit their tastes. With its growing reputation as a winter destination, Sichuan is set to continue attracting travelers from around the world, making it a prime location for both winter sports and cultural tourism in the years to come.