Discover Spain and Portugal’s Hidden Gems with Rusticae’s New Collection of Boutique Stays

Published on December 9, 2025

Rusticae, the renowned network of charming boutique and rural accommodations, is embarking on a new expansion phase following its integration with the Barceló Group. This expansion will significantly impact travelers seeking personalized and authentic experiences in Spain and Portugal, with the addition of 300 new establishments. As part of the expansion, Rusticae will continue to uphold its commitment to high-quality service and provide guests with unique stays in local environments, offering warm hospitality and immersive experiences.

The new additions will diversify the range of options available for those looking to escape the traditional hotel experience and enjoy stays in carefully curated rural and boutique accommodations. From countryside retreats to coastal hideaways, Rusticae’s expansion aims to enhance the travel experience, catering to the growing demand for distinctive, high-quality lodging options that provide a more personal and intimate connection to the local culture and surroundings.

A Diverse Range of Boutique and Rural Accommodations

Rusticae’s growth in Spain and Portugal comes at a time when travelers are increasingly seeking unique, off-the-beaten-path accommodations that allow them to connect with nature, local traditions, and the authentic charm of rural settings. The network’s portfolio of boutique and rural hotels offers a variety of accommodations, from historical estates to modern rural retreats, all designed to provide guests with a tranquil escape from city life.

The 300 new establishments to be incorporated into the Rusticae network will include a variety of properties such as converted farmhouses, charming villas, boutique guesthouses, and small hotels nestled in picturesque towns and villages. These properties are spread across both Spain and Portugal, ensuring that travelers can access exceptional accommodations across diverse landscapes—from the rolling hills of rural Andalusia to the vineyards of Portugal’s Douro Valley.

For those seeking a blend of tradition and modern comfort, these new additions will offer travelers the chance to enjoy rustic charm combined with high-end amenities, such as gourmet dining, luxurious spa services, and outdoor activities like hiking, cycling, and wine tasting. With an emphasis on local and seasonal ingredients, many of these establishments will offer exceptional culinary experiences that showcase the region’s rich food culture.

Personalized Experiences and Local Environments

The expansion of Rusticae’s network is not just about adding more rooms; it’s about enhancing the travel experience for each guest. One of the core values of Rusticae is its commitment to providing personalized services that allow guests to fully immerse themselves in the local culture and environment. Whether guests are exploring the countryside, participating in local crafts workshops, or enjoying outdoor excursions, the goal is to make each stay a memorable and enriching experience.

The new establishments will offer guests a variety of curated experiences that celebrate the unique character of each region. For example, travelers staying in rural estates in the wine-producing regions of La Rioja or Ribera del Duero can enjoy private wine-tasting tours and visits to local vineyards, learning about the winemaking process directly from the producers. In coastal areas, guests can explore nearby beaches, enjoy water sports, or experience regional seafood dishes.

Additionally, many of Rusticae’s new properties will offer personalized wellness experiences, such as yoga retreats, spa treatments, and nature walks, allowing travelers to unwind and reconnect with nature in peaceful surroundings. The network’s focus on creating bespoke experiences ensures that travelers will have the opportunity to enjoy authentic, enriching, and memorable stays, far from the crowds and commercialized areas typically associated with mass tourism.

Reinforced Quality Standards and Services

With the Barceló Group’s involvement, Rusticae is reinforcing its commitment to high-quality standards and exceptional service. The collaboration allows Rusticae to further elevate the guest experience, with access to the Barceló Group’s extensive resources and expertise in the hospitality industry. This partnership is set to improve operational efficiencies and expand the range of services offered at each of the new establishments.

Rusticae’s new properties will continue to uphold the brand’s reputation for warmth, authenticity, and attention to detail. From welcoming local staff who provide personalized recommendations to the emphasis on using locally sourced materials and products, each property aims to create a memorable and immersive experience for guests.

Rusticae will also introduce enhanced guest services, such as curated concierge offerings, guided tours, private transportation options, and custom itineraries tailored to guests’ interests. Whether visitors are exploring the rural countryside or experiencing the cultural richness of historic towns, the network’s goal is to provide services that reflect the best of local hospitality and the surrounding environment.

A Positive Impact on Local Communities

In addition to providing exceptional guest experiences, Rusticae’s expansion will also have a positive economic impact on the local communities in which these properties are located. By promoting rural and boutique tourism, Rusticae helps drive investment in less-visited areas, supporting local businesses and creating employment opportunities. The company works closely with local artisans, farmers, and service providers to ensure that its properties contribute to sustainable tourism and the preservation of regional heritage.

As more tourists seek unique and responsible travel experiences, the Rusticae network’s focus on regenerative tourism will help foster long-term growth in these regions. By encouraging travelers to visit smaller towns and rural areas, Rusticae contributes to the diversification of Spain and Portugal’s tourism offerings, ensuring that the benefits of tourism are more evenly distributed across the country.

Looking Ahead: The Future of Rusticae’s Expanding Network

As Rusticae continues to expand its network of boutique and rural accommodations, it is poised to become a leader in the regenerative tourism market. With a commitment to high-quality, sustainable experiences, the brand is setting a new standard for travelers seeking authentic and meaningful journeys.

With the addition of 300 new properties across Spain and Portugal, Rusticae is creating a more diverse, personalized, and sustainable tourism landscape, offering travelers the chance to explore both countries from a fresh perspective. As the brand continues to grow, its impact on the tourism industry will be felt not only in the quality of guest experiences but also in the positive influence it has on the regions and communities it serves.