Published on : Thursday, April 16, 2020
The United States Tour Operators Association revealed from its recent finding after a survey conducted on its destination management Associate Members about their post-COVID 19 recovery marketing plans.
The will restart marketing efforts during the second or third quarter of this year will be started by a quarter (24%) and 11% said that campaign will restart in the fourth quarter. Around 56% do not know when they will restart.
Terry Dale, USTOA president and CEO said that their DMO members are a highly engaged group that is eager to learn and share as much information as possible to help restart the global travel industry, especially in partnership with their tour operator members.In this time of uncertainty, the survey is revealing in that most DMOs expect to continue recovery messaging in the second and third quarters, with a hope to ‘return to normal’ messaging by the fourth quarter of this year.
The key findings of the survey are as – About half (44%) of the DMO respondents expect their marketing budgets to increase or stay the same, while a nearly equal number (48%) expect budgets to decrease.Half the respondents (49%) do not expect to see lay-offs, while just 12% do expect lay-offs. The remaining 39% are “not sure.”Regarding marketing messaging, about two thirds (61%) of DMOs will change their marketing message while 39% will keep the same message.